How over-confidence leads us into temptation

2019-03-08 02:11:05

THINK you can resist temptation? Then you are more likely to succumb, say Loran Nordgren and his colleagues at Northwestern University in Chicago. The team took 53 smokers and promised them money if they did not light up while watching a clip of the film Coffee and Cigarettes. Each subject was given a cigarette and had to decide where to put it: in another room, on a desk, in their hand or in their mouth. The closer the unsmoked cigarette, the more money they would gain. Before this,